Cookie Policy

Effective Date: October 2026
Website: thesportsbasecamp.com
Brand: Thesportsbasecamp

This Cookie Policy explains how Thesportsbasecamp uses cookies, pixels, and similar tracking technologies when you visit and shop on our digital storefront at thesportsbasecamp.com. This policy is maintained in strict conformity with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR, under regulatory guidance issued by the Information Commissioner’s Office (ICO).

1. What Are Digital Cookies?

Cookies are small alphanumeric data files placed directly on your computer, smartphone, or tablet browser when you navigate websites. Cookies perform essential operational tasks, such as enabling our shopping basket to remember your sports equipment selections while you browse different categories, keeping your session secure, and retaining your chosen currency preferences.

2. Session vs. Persistent Cookies, and First-Party vs. Third-Party

Session Cookies: Temporary digital files that remain active only while your browser is open. They expire and are automatically cleared the moment you close your web browser.
Persistent Cookies: Data files that remain stored on your device's memory for a designated period (or until manually purged), enabling our site to recognize your device upon future visits.
First-Party Cookies: Directly issued and controlled by thesportsbasecamp.com to ensure store stability and core checkout functions.
Third-Party Cookies: Placed by verified technical service partners (e.g., our hosting architecture SHOPLINE or Google Shopping telemetry) to evaluate platform speed and security.

3. Specific Categories of Cookies Deployed on Our Store

We classify our on-site cookies into four distinct operational tiers:

Tier 1: Strictly Necessary Cookies (Essential)

These cookies are fundamentally indispensable for the core operation of our storefront. They facilitate page navigation, maintain active shopping baskets between page transitions, and permit secure card checkout (Visa & Mastercard). Under UK PECR regulations, essential cookies do not require prior consent, as online commerce cannot function without them.

Tier 2: Performance & Analytical Cookies

These files gather aggregated, strictly anonymised telemetry concerning how visitors interact with our sports catalogue. They monitor server response times, track loading speeds, and detect broken links or checkout latency, allowing us to continuously optimize technical infrastructure.

Tier 3: Functionality & Preference Cookies

Functionality cookies enable our platform to recall custom preferences you have selected during your browsing journey, such as your default currency representation (Pounds Sterling - GBP £) and regional UK delivery settings.

Tier 4: Targeting & Advertising Cookies

These cookies may be deployed in collaboration with advertising networks (such as Google Merchant Center and Google Ads) to measure the effectiveness of our product listings and ensure that sports and training gear advertisements shown across search networks remain relevant to your genuine interests.

4. How to Manage and Disable Cookies in Your Browser

You maintain complete control over cookies. You may accept or decline non-essential cookies via our on-site consent banner upon your first visit. Furthermore, you can adjust, restrict, or purge cookies at any time directly through your web browser preferences:

Google Chrome: Settings > Privacy and security > Third-party cookies > See all site data and permissions.
Apple Safari: Preferences > Privacy > Manage Website Data > Block all cookies.
Mozilla Firefox: Settings > Privacy & Security > Enhanced Tracking Protection > Custom.
Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies and site data.

*Important Notice: If you choose to restrict or block all cookies (including strictly necessary technical files), our shopping basket and secure checkout interfaces will be unable to operate, and you will not be able to complete purchases on this website.

5. Updates to This Cookie Policy

We may update this policy periodically to reflect operational, legal, or technical modifications. Any revisions will be published immediately on this page with an updated effective date.

Cookie & Privacy Enquiries

If you have any questions regarding how we deploy digital cookies or safeguard your browsing data, please contact our support team:

Brand & Operator	Thesportsbasecamp
Operations Address	17-19 Devonshire St, Penrith, Cumbria, CA11 7SX, United Kingdom
Direct Telephone	+44 1768 210072
Compliance Email	support@thesportsbasecamp.com